What is the start-up life really like? This is the inside story – the good, the bad, the ugly.

“Gregory L. Vetter's UNDRESSED is both inspiring for entrepreneurs and a cautionary tale of how a great idea for a wonderful product can also be an unpredictable, soul-taxing journey. It is a must-read for all start-up founders.”

- Josie Brown, author, The Housewife Assassin's Handbook series


Hard Cover

Signed Hard Cover

Audiobook

Book Reviews

  • For anyone contemplating the start-up life, this entrepreneur's first-person account is a must read.

    Tonio DeSorrento, Co-founder and CEO of GovPort

    Technologies

  • Wanna-Be Entrepreneurs, read this before you quit your day job...

    Brandon Green, Founder and CEO of Alchemy of Money

  • I was inspired by author Greg Vetter's personal story about how he rose up again after the rise and fall of his first successful business. It's an entertainingly told story about grit, determination, and never saying never. Read it and you'll learn a lot about what it takes to succeed and how to avoid making the mistakes he did.

    Eileen Goudge